New ETFs On The Block: Reality Shares DIVS ETF (DIVY)

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San Diego-based Reality Shares Advisors, LLC, a new player in the exchange traded funds business, recently launched its first product that offers retail investors a unique investment option; eliminate the noise from dividend investing. Founded by Smith and Barney and Morgan Stanley veteran Eric Ervin and his colleagues in 2012, the firm took two and a half years to launch …