Amid heightened market volatility and slumping Treasury yields, many investors have started to believe lower rates will linger for a bit longer, meaning dividend plays could make hay for an extended period while the Fed falters. Such a scenario may look ideal for a strategically timed new smart-beta product from Guggenheim Investments.
The newly launched Guggenheim Dow Jones Industrial Average Dividend ETF (DJD) is weighted based on the dividend yields of the 30 stocks in the index. While the Dow Jones Industrial Average index remains one of the most popular indices in the world, it’s also one of the most maligned.
Created in 1896 by Charles Dow, the blue-chip benchmark follows a price weighting mechanism, which means the priciest stock in the index also gets the maximum weight. Not fundamentals. Not market capitalization. That also means price volatility of Goldman Sachs weighs more on the index despite the fact that Apple Inc, also a Dow component, has more than seven times the market capitalization of Goldman.